Few Russian sweet-tasters have not tried Alpen Gold chocolate, and perhaps everyone has heard of it. A large assortment of chocolate product leaves room for choice, and the taste of delicacies can please the most demanding gourmet. Where did the chocolate come from with the name associated with the most beautiful peaks in Europe?
Material Content:
Chocolate Alpen Gold: production history
Alpen Gold is a confectionery brand created at the end of the 20th century for the market of post-socialist countries. Later it was sold to Kraft Foods (now Mondelis). This trademark represents a variety of confectionery products: chocolate, sweets, ice cream and cookies.
Alpen Gold products are not available for sale in all CIS countries. So, chocolate can be found on the shelves of stores in Kazakhstan, Russia, Kyrgyzstan, Belarus and Poland.
The brand name literally translates as "Alpine gold." Although the company does not formally have a direct relationship with the Alps, and all of its factories are located in Eastern Europe. Nevertheless, the top of the Alps for quite a long time flaunted on a wrapper of manufactured tiles. Currently, the emblem of chocolate of this brand is the rainbow. The company’s slogan has also changed - the pompous phrase “Real Alps Gold” has been replaced by the life-affirming motto “Optimism is in your hands!”.
Brief history of the brand:
- The Alpen Gold brand would have been created in 1992.
- In July 1997, a chocolate factory was commissioned in the city of Pokrov. That was the beginning of the production of this product in Russia.
- In 2001, the Alpen Gold brand was acquired by Kraft Foods (later Mondelis).From now on, chocolate and other goodies of this brand began to be produced in Russia (Pokrov), Hungary (Budapest) and Poland (Poznan).
It was at the initiative of the new owner-company in Pokrov that the world's first monument to chocolate was erected.
Brand development over the years reaches ever greater heights. So, a company spends substantial funds on an advertising company. In September 2012, a commercial was presented dedicated to the release of a new type of chocolate Alpen Gold.
Composition, calories and nutritional value
Chocolate Alpen Gold is not a diet treat. Its calorie content is 522 units for every 100 grams of product.
Nutrition value of goodies:
- proteins - 5.7 g;
- fats - 27.9 g;
- carbohydrates - 61.4 g.
The composition of chocolate "Alpen Gold" contains:
- sugar;
- cocoa;
- milk powder;
- serum;
- milk fat;
- emulsifier E476, lecithin;
- vanillin flavoring.
Other components may be included in the composition, depending on the type of chocolate.
Most of them are quite high-calorie and “attribute” the following values to the main calorie indicators:
- cappuccino - plus 17 kcal;
- peanuts with crackers - plus 3 kcal;
- strawberry or blueberry yogurt - plus 31 kcal;
- hazelnuts - plus 10 kcal.
All kinds of chocolate presented
Alpen Gold chocolates in Russia are represented by tiles weighing approximately 100 grams. The average cost of the product is about 100 rubles, and the shelf life is in the range of 9-12 months.
At the very beginning of its creation, the lineup included two types of chocolate: with hazelnuts and with hazelnuts and raisins.
Over time, the series becomes wider and is currently represented by 19 species (were created from 2009 to 2014), including:
- cookies and raisins;
- dark chocolate;
- milk chocolate;
- blueberries and yogurt;
- strawberries and yogurt;
- hazelnuts and crispy waffles;
- cappuccino;
- truffle;
- peanuts and corn flakes;
- orange and brandy;
- peanuts and crackers;
- Alpen Gold 2 chocolates, almonds and coconut (considered the only white bar issued by the brand);
- salted almonds and caramel;
- dark chocolate + raspberries + yogurt;
- dark chocolate + cherry + almonds;
- “Alpen Gold” + “Oreo” (a line created in 2016);
- Alpen Gold + Oreo with peanut butter.
Alpen Gold Express 45g Mini Tiles:
- Hazelnuts and Muesli;
- Milk Express;
- Express hazelnut and waffle.
Maxi Tiles 200 g:
- Hazelnut;
- Whole hazelnuts;
- Hazelnuts and raisins.
Tiles "Max Fan" 160g (line created in 2014):
- milk chocolate;
- bitter chocolate
- marmalade + cookies + explosive caramel;
- popcorn + explosive caramel + marmalade + Cola;
- dragee + peanuts + caramel.
The latest invention of the company - compact hearty bars "Alpen Gold". Such a chocolate bar is very tasty, nutritious and convenient. As a snack, you can easily take it to work, study, etc.
The combination of some ingredients may seem strange or even inappropriate (for example, caramel and salted cracker). Nevertheless, it is such bold and uncomplicated culinary decisions that give the tiles an incomparable piquant taste.
The benefits and harms of dessert
The benefits of Alpen Gold treats are their additional components:
- hazelnuts - a source of fatty acids useful for the body;
- cappuccino - energizes, helps fight depression and stress;
- raisins - delivers the body a large number of vitamins and nutrients, and so on.
The main contraindication to the use of Alpen Gold chocolate is lactose intolerance (this aspect especially concerns milk chocolate). Also, do not forget that chocolate, in particular milk, includes a large amount of sugar, which can adversely affect the figure and health in general.
Uncontrolled consumption of chocolate can provoke obesity.
Thus, Alpen Gold is not directly related to the peaks of the same name, which, however, does not affect the taste of the product - chocolate is really tasty and nutritious. In addition, an extensive product line allows you to choose the combination of components that is most beloved and acceptable to a particular customer. An additional bonus is the tile format - from 45-gram “babies” to real giants weighing 200 grams. For snacking, the compact Alpen Gold bars with different flavors are quite suitable.
